Search engine optimization is not advertising. But it still costs time and money. If you are in a short time but have money, the SEO agency or consultant is an option. But if you're spending money, use SEO tips that improve your organic ranking.
1. Search for master keywords
It always starts with the search for keywords. Do not assume you know what consumers want.
You probably understand your industrial language. But your prospects may use different terms from their business colleagues to refer to their services or assets. Keyword search provides an understanding of the words and phrases consumers use to find their products. It also helps to measure the demand for them. Identify the keyword attributes used by real researchers in their search queries.
The best keyword tools provide quantitative call points that help determine the relative value of the goal of each keyword. Google Keyword Planner is a keyword search tool, although you will need an active Google ad campaign, a previous AdWords campaign, to get the most useful data.
Search tools for non-Google keywords include Übersuggest (free autocomplete scraper from Google), SEMrush and Wordtracker (payment alternatives).
2. Understand your competitors
Search the main products and services you provide, list the main sites in your search results, those that share your business model and those that are not different from you but compete for the same searches.
What do they do well?
What content do they have and are missing?
Do you build your site differently to target more valuable keywords?
Do they have interesting features to better engage their prospects?
Also, study your reviews and measure your activity on social networks to see what your customers think about what they hear or not, in your opinion.Organic SEO Consultant Free Expert Advice To Business Owner
